On Friday, March 29, 2013, IKEA will be giving away free IKEA FAMILY umbrellas* at locations outside of IKEA US stores** to kick off the rainy season and help people prepare for April showers, (and hopefully May flowers). The giveaway is part of the national IKEA Random Acts of Life Improvement, aimed to surprise and delight the public with tokens of appreciation to improve everyday moments in their lives.
This is the 2nd Random Act of Life Improvement as part of this year’s IKEA Life Improvement Project (www.thelifeimprovementproject.com), a program designed to offer consumers ideas and inspiration to help them make a positive impact on their homes and the lives within. Past giveaways have included tree seedlings, IKEA coffee, IKEA Blue Bags, and IKEA soft toys.
The public can follow their local IKEA store on Twitter for details on giveaway locations**:
*FREE Umbrellas will be available while supplies last.
** Giveaways will occur in select local high-traffic areas, not in IKEA stores. The IKEA Portland store is not participating. The public can follow their local IKEA store on Twitter for details. In the case of inclement weather, consumers should also check local stores’ Twitter handle for updates.
Tags: Free, Ikea, umbrella