Not a day after I wrote about how buying an Amazon Prime membership for $79 can help you save money over the course of the year does Amazon announce that they’re raising the price of an annual membership from $79 to $99. (An Amazon Prime Student account is increasing from $39 per year to $49.)
Of course, right?
I saw quite a bit of outrage over this move yesterday and I might be in the minority when I say I’m not too bothered by this. There were rumors that Amazon was considering raising the price of a Prime membership by as much as $40… and that would have sucked. In the grand scheme of things, $99 doesn’t bother me all that much, but I don’t know if that’s because I’m an atypical Amazon user.
I probably purchase something from Amazon 1-2 times per week and always take advantage of free two-day shipping. (During the holidays I was ordering something closer to once per day. “Oops… forgot to buy a gift for Aunt Kathy… Amazon to the rescue!”) I don’t know what the average two-day shipping rates are in this country, but let’s say it’s $10. In shipping costs alone, I more than made up for the cost of a membership just during the month of December.
Then there’s the TV and movie streaming that’s available to Amazon Prime members. My husband recently started watching Justified, which is ONLY available for streaming via Amazon Instant Video. Were we to purchase seasons 1-4 on DVD we would pay $69.96 just to watch this show. (And that’s if we purchased the DVDs through Amazon, which tends to be a little cheaper than other retail video outlets.)
Then there’s my new favorite Amazon Prime Perk: Kindle First. Personally, I don’t watch a ton of TV but I do enjoy reading and getting a FREE pre-release Kindle book download each month is awesome! (I am currently reading Hidden and it is SO good. I stayed up way too late reading it last night.)
In addition to one free pre-release book, Amazon Prime members also get access to the Kindle Lending Library where they can rent one free Kindle book per month for free.
Since my husband and I take continuous advantage of nearly every opportunity that an Amazon Prime membership has to offer, the $20 increase isn’t that big of a deal to us.
If you’re not yet a current Amazon Prime subscriber, you have until March 20, 2014 to subscribe and lock in the $79 rate for the next year.
If you’re already a Prime subscriber but aren’t keen on paying the extra $20, Slickdeals is sharing this way to get around the fee increase:
1. Look up your prime expiration date.
2. Purchase a Prime gift membership and have it send to your own email address after your membership is expected to expire.
3. Place your order.
4. Turn off your Prime subscription auto-renew.
5. On or after the date your Prime expires, you should receive an email from Amazon with a year of Prime membership at the $79 rate.
I can’t personally attest that this option will work, but I wanted to share it for any of you who may be interested.
Do Tell: What do you think about the Amazon Prime price increase? Are you OK with it or will you be canceling your subscription?
Disclosure: This post contains affiliate links, which means we may receive a (very) small commission if you click a link and purchase something.